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[text_block style=”style_1.png” align=”center” font_size=”14″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23ffffff”]MARIA SYANS
CEO[/text_block]
CEO[/text_block]
[text_block style=”style_1.png” align=”center” font_size=”14″ font_style=”normal” font_color=”%23F9EF20″]USTWO GAMES[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”12″ font_font=”Lato” font_color=”%23FFFFFF”]Maria came to games from a corporate management consultancy background and started in EA 14 yrs ago where she was able to spend time in a number of marketing roles – from direct to consumer to product marketing… Maria set up the direct to consumer marketing – which seems funny because what else is there now. But 14 years ago, main distribution happened through shops and retail outlets. Direct to Consumer marketing seemed like a diversion, a side-show or a simply nice to have but not 100% necessary.[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Helvetica” font_style=”bold” font_color=”%23fff”]Forging a Different Path: Building a Premium Mobile Game Business in a Rapidly Changing & Mainly F2P Market[/text_block]
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- Understanding current marketing and game discovery processes for mobile and exploring the potential changes that lie ahead
- Exploring how premium mobile games enable greater creativity and less dependence on addictive mechanics
- Determining what mobile first and premium game experiences look like and next steps for Ustwo Games
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[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Helvetica” font_style=”bold” font_color=”%23fdef2a”]More Videos from EVERYTHING MOBILE 2019[/text_block]
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