Maria came to games from a corporate management consultancy background and started in EA 14 yrs ago where she was able to spend time in a number of marketing roles – from direct to consumer to product marketing… Maria set up the direct to consumer marketing - which seems funny because what else is there now. But 14 years ago, main distribution happened through shops and retail outlets. Direct to Consumer marketing seemed like a diversion, a side-show or a simply nice to have but not 100% necessary.

Forging a Different Path: Building a Premium Mobile Game Business in a Rapidly Changing & Mainly F2P Market

  • Understanding current marketing and game discovery processes for mobile and exploring the potential changes that lie ahead
  • Exploring how premium mobile games enable greater creativity and less dependence on addictive mechanics
  • Determining what mobile first and premium game experiences look like and next steps for Ustwo Games