Christian Fonnesbech is CEO of Leverage, developing compelling Brands and lasting IPs for games. He is also a Consulting Executive at Digital Development Management – DDM. Before co-founding Leverage, Christian was Head of IP Development at Nordisk Film Games, the game investment arm of Egmont. In his earlier career, Christian was a game entrepreneur, producing and directing 35+ game projects for advertising, learning and entertainment. More than anything, he loves story & franchise development.

Key Steps for Creating an IP from the Very Beginning That Has Tremendous Potential to Become a World Class Video Games Brand

  • Exploring what a world class IP looks like in video games and how it was achieved
  • Understanding how to step out of your video game developer mindset and put yourself in the shoes of your audience
  • Establish how you can turn around or build in a new IP narrative to an existing product