How to Build an Awesome & Long-Term Business
[membership_breadcrumbs style=”7″]
[text_block style=”style_1.png” align=”center” font_size=”14″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23ffffff”]
CHRISTIAN FONNESBECH
CEO
[/text_block]
[text_block style=”style_1.png” align=”center” font_size=”14″ font_font=”Helvetica” font_style=”normal” font_color=”%23F9EF20″ line_height=”14″]LEVERAGE [/text_block]
[text_block style=”style_1.png” align=”left” font_size=”12″ font_font=”Lato” font_color=”%23FFFFFF”]Christian Fonnesbech is CEO of Leverage, developing compelling Brands and lasting IPs for games. He is also a Consulting Executive at Digital Development Management – DDM. Before co-founding Leverage, Christian was Head of IP Development at Nordisk Film Games, the game investment arm of Egmont. In his earlier career, Christian was a game entrepreneur, producing and directing 35+ game projects for advertising, learning and entertainment. More than anything, he loves story & franchise development.[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Helvetica” font_style=”bold” font_color=”%23fff”]Key Steps for Creating an IP from the Very Beginning That Has Tremendous Potential to Become a World Class Video Games Brand[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”14″ font_font=”Helvetica” font_style=”normal” font_color=”%23fff” top_padding=”10″ bottom_padding=”10″ left_padding=”10″ right_padding=”10″ line_height=”18″]
- Exploring what a world class IP looks like in video games and how it was achieved
- Understanding how to step out of your video game developer mindset and put yourself in the shoes of your audience
- Establish how you can turn around or build in a new IP narrative to an existing product
[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Helvetica” font_style=”bold” font_color=”%23fdef2a”]More Videos from EVERYTHING MARKETING[/text_block]
[membership_page_listings style=”2″ columns=”4″ product=”3153″ category=”3626″ hide_description=”Y” opm=”1″]