EVERYTHING MARKETING
How to Build an Awesome & Long-Term Business
CHRISTIAN FONNESBECH
CEO
LEVERAGE
Christian Fonnesbech is CEO of Leverage, developing compelling Brands and lasting IPs for games. He is also a Consulting Executive at Digital Development Management – DDM. Before co-founding Leverage, Christian was Head of IP Development at Nordisk Film Games, the game investment arm of Egmont. In his earlier career, Christian was a game entrepreneur, producing and directing 35+ game projects for advertising, learning and entertainment. More than anything, he loves story & franchise development.
Key Steps for Creating an IP from the Very Beginning That Has Tremendous Potential to Become a World Class Video Games Brand
- Exploring what a world class IP looks like in video games and how it was achieved
- Understanding how to step out of your video game developer mindset and put yourself in the shoes of your audience
- Establish how you can turn around or build in a new IP narrative to an existing product
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