MARIA SYANS
CEO

USTWO GAMES

Forging a Different Path: Building a Premium Mobile Game Business in a Rapidly Changing & Mainly F2P Market

  • Understanding current marketing and game discovery processes for mobile and exploring the potential changes that lie ahead
  • Exploring how premium mobile games enable greater creativity and less dependence on addictive mechanics
  • Determining what mobile first and premium game experiences look like and next steps for Ustwo Games