CHRISTIAN FONNESBECH

CEO

LEVERAGE

Key Steps for Creating an IP from the Very Beginning That Has Tremendous Potential to Become a World Class Video Games Brand

  • Exploring what a world class IP looks like in video games and how it was achieved
  • Understanding how to step out of your video game developer mindset and put yourself in the shoes of your audience
  • Establish how you can turn around or build in a new IP narrative to an existing product

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